Wednesday, June 20, 2018 - 01:00
Asif Javed

Not news we wanted to hear but the truth is many of us in the industry have been concerned about data quality for a long time. Let’s see this as an opportunity to improve and openly address all the fundamental issues which are casting doubt on the work we love to do. Fraud is happening, bad sample is contaminating good, we are sadly left doubting the insights we are producing.