Wednesday, June 20, 2018 - 01:00
Not news we wanted to hear but the truth is many of us in the industry have been concerned about data quality for a long time. Let’s see this as an opportunity to improve and openly address all the fundamental issues which are casting doubt on the work we love to do. Fraud is happening, bad sample is contaminating good, we are sadly left doubting the insights we are producing.
Asif Javed
C.E.O. of Assure BrandPanels
Asif has 20+ years of expertise in the pharmaceutical market research industry. He previously held senior roles at Eli Lilly and Adelphi Group. Asif has worked for the P\S\L Group for 10 years in senior positions including COO of P\S\L Group Europe and Group President of Medefield. He is a physicist by training and earned an MBA from Manchester Business School.