Wednesday, May 16, 2018 - 04:00
Asif Javed

So pleased to be launching Assure BrandPanels - an innovative solution which uses AI and Machine Learning to eliminate fake data from market research samples. This is a solution to a long standing problem aimed at giving peace of mind to all market researchers. Pharma clients will commission Assure and give MR and field agencies much needed support in battling the following:  

  1. Determined fake respondents such as hackers, fraudsters and bots

  2. Fake credentials, such as nurses or students claiming to be physicians

  3. Fake answers, such as speedesters

​We finally have a solution which respects the fact that field companies do not wish to reveal respondent identity, which in the past has been a hindrance to proper validation and checks.  The holy grail research colleagues have been searching for. Can’t wait to see what you all think……...