We have discussed previously how many in the market research arena (highlighted by the Greenbook Research Industry Trends report) are concerned about bots. Another unwelcome addition is Coby, which is a very sophisticated and powerful bot aimed at making money from survey research.
Another day, another report of fraudulent data. At least this one was caught. But how many cases like this go undetected ? We have to do more to prevent and detect this kind of issue, which unfortunately is all too common.